Have you ever wondered what are the best actions to include in your company’s marketing strategy? Are you recently in the advertising sector? Among the various marketing strategies, outdoor advertising offers many advantages for any company, especially for SMEs. How? It is an effective way of sending messages to a much wider audience through ingenious advertisements that can remain in the minds of passersby. If you want to find out what all the advantages of outdoor advertising are for your marketing strategy and all its variants, Visual Led, an expert in digital outdoor advertising, offers you a deepening so that you can really know everything. The metal signs are perfect with it.
Street marketing: a safe bet
Street marketing (or guerrilla marketing) is a way of promoting certain products or companies, interacting directly with potential customers. Identifying marketing actions in a radius close to the business or in a place where the advertised product is sold will help to keep the brand image in the mind of the passer-by or the driver in an effective and creative way.
Posters, stickers, flyers. All of this is an integral part of outdoor advertising. However, more innovative and efficient ways of attracting attention were introduced during the 21st century, enclosed under the concept of digital out-of-home or DOOH, such as digital billboards or video totems installed in bus shelters.
Whichever option you choose, below we will illustrate some of the advantages of introducing outdoor advertising into your marketing strategy.
High visibility: Depending on the chosen support, outdoor advertising will be visible 24 hours a day by all the people passing through the place where it is installed. For this reason, they are usually located in the busiest areas of cities and towns.
High versatility: The variety of media that outdoor advertising offers to allow you to adapt the message to the place chosen for the transmission of the ad, as well as offering great versatility in terms of creativity, as we will see later.
Economic: If a good strategy is developed, the return on investment will be maximum. By placing your advertising in a strategic position for your company or your product, you can effectively reach a large number of people with just one means of communication.
Creative outdoor advertising: the best tips
Creativity in outdoor advertising is one of the factors that will make an impact on potential customers unforgettable. Playing with spaces, producing ingenious messages or referring to a specific place where you will advertise your product, are some of the techniques that can help make your marketing strategy effective. To do this, we show you some of the tips that will help you most in developing a campaign.
Location: As previously pointed out, the choice of a strategic place to advertise our product or business will be essential to achieve the desired goal. Being located in a place close to our business or to the sales point of our product, it will allow the customer to memorize the advertisement more easily. In addition, it becomes important to establish which is the best place to place the message in so that it can be seen by as many people as possible. For this reason, we usually find this type of advertising positioned on the roofs of tall buildings or on the main streets.