A sign for a medical center can motivate you to take care of your health today, so that tomorrow there are no malfunctions in the body, a rubber boots store, keep your feet dry in anticipation of spring and autumn. In the Metal Signs for the bank, for example, indicates how you can be useful to your customers (competently manage finances?).
Contrast for readability
Contrast largely determines the readability of the sign and is one of the important factors for attracting to the outlet. Text or graphics should contrast with the background color. Only in this way can you create content that can hold the attention of passers-by or people passing by cars.
So, the information presented in dark against a light background or vice versa is quickly readout. Weak color contrast can be enhanced by creating a path, shadow, border around the text or picture.
Someone is ready to mark their point of sale with a chalk pillar installed on the street or at the entrance and believes that it will do so. But if your goal is sales, then you need to move a different way. So, for the design of signs for the hairdresser, it is recommended to use clear fonts, without curl, rounding, optimal size. If the client cannot quickly read what is written on the board, then he will go further.
Of course, it is interesting to experiment with fonts, since there are a huge number of them, you can even create your own. But check if the sign for the pizzeria is visible from the window of a tinted car passing by. Maybe it should be increased? And if the outlet is located on a busy street, will not a sign for a fitness club be lost amid an abundance of advertising?
Check the fonts, their readability from different corners of the street, test the perception of information by a potential client moving in a car at a speed of 60 km / h. And edit, edit, edit. Until you achieve the perfect result of the signage of flowers, for example.
There is a standard sign for a government agency or school, without creativity. And we take this calmly: these are not sales! But the sign for the beauty salon, made in the same style, will cause us bewilderment: what, they can’t be creative at all? So, in fact, too? That is why it is important that the sign is not boring, attracting attention. Be creative in creating it. Let the result of your creation bring esthetic pleasure to potential customers and immediately emphasize how happy they will be here.
- Believe me, your efforts to design a sign for hotels or other objects in which you are interested in attracting customers will be appreciated by potential consumers. Remember, in more than 6 cases out of 10, they are ready to become your customers.
- Professional outdoor designers know that certain rules must be followed to achieve the best visual effect. The main one is to correctly select and combine the colors used in the manufacture of signboards, banners and other advertising structures.
If you correctly navigate in the color palette, advertising will be truly effective and selling. Clients, without realizing it, will pay attention to signs, be interested in the products or services offered. Here are some tips, listening to which, you can more professionally use outdoor advertising.
The human eye is designed in such a way that when there is a lot of information, vision captures the most vivid and contrasting elements. If you want to guaranteed interest potential buyers and customers, draw up signs for boutiques in Angarsk and other advertising structures in colors that are noticeably different from each other. For example, it can be white volume letters on a bright red background, black elements on a bright yellow base, etc.