Search engine optimization, SEO, is what determines what ranking your website gets on Google and other search engines. It is important to be good friends with the search engines to get the best free rankings and thus most visitors. Here are 5 easy tips for getting a little closer to the search engines. If you have any doubts about what exactly SEO is, you can read a longer article: Search Engine Optimization: Getting Started SEO Guide for the Novice Here or read our dedicated SEO page here. With the affilorama options, you can find the best deal now.
Use the right keywords
What words should people search for to find your website? Your page needs to be optimized against the most relevant keywords, so it takes time to find out which keywords to use. You can also use the Google Analytics tool. Here, Google has collected data to give you an insight into what people have been searching for to find you. The data is represented in statistics that show user behavior that gives you a better understanding of your target audience.
There is also the Google Keyword Planner tool, where you can get detailed information about different keywords. You just enter the keywords that you want to find and then the tool will give you a lot of information about them.
Valuable content is the way forward
The search engines also rate you on how long visitors spend on your website. Therefore, it is also important to have content that engages your visitors. If they find your content exciting enough to stay long on your website, then it will also show the search engines that your content has been relevant.
The search engines also rank according to how satisfied users have been in their search. If you have content that provides good and thorough answers to questions or is interesting reading for your visitors, then the search engines are happy to have them redirected to your particular website.
The headings must be accurate
Headlines are important to whether your visitors read on in your text. If your headline does not describe exactly what visitors can expect from your text, you can quickly risk clicking on it. In order for the search engines to register your headlines, it is important to use what we call “H-tags”. Here you select a heading as H1, H2 or H3. It gets a little more technical, but it’s actually not as complicated as it sounds.
H1 is the most important heading and it will typically be the title of your page. That’s the first headline. Next comes H2, which is the headings that divide the text. If you want to further divide the text, you can use H3.
Remember to optimize your page titles and meta descriptions
When you do a Google search, the page title and Meta description come up. Therefore, it is extremely important to include keywords in both the page title and Meta description. You can also catch the eye of the search engines by using characters that are different from the others. It’s also an advantage to assess your competitors.
You need to update your website regularly
It can be in the form of articles, blog posts, products, cases, etc. it helps make your website interesting and worth returning to. Search engines prioritize websites that have a lot of life. It can be measured by new content or by the number of visitors.